With an ever-present eye towards innovation, the $18.69 million fundraising campaign is designed to fund a data-driven approach to recruiting, retention, and the development of championship teams across all 18 Boilermaker sport programs. Paying homage to Purdue’s founding in 1869, the fundraising goal will allow for the launch of the initiative in the near term while also establishing a substantial endowment that will annually produce capital to support programming and staffing needs.