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Objectives

  1. Grow Membership
  2. Increase Revenue for Purdue Alumni and its Clubs/Networks
  3. Establish consistency, where practical, in pricing across Clubs/Networks

Strategies

  1. Implement member and non-member pricing for all fee-based events
  2. Establish sufficient gap between member and non-member pricing to provide a strong incentive for non-members to consider becoming members, even if at only the BASIC Membership level
  3. Set member pricing at sufficient level to reflect the value delivered to attendees, not simply to cover actual event costs

Recommended upcharge for nonmembers*

Pricing guidelines for member and nonmember event fees
If Member Price is…Nonmembers Price should be Member Price PLUS…
Free**+$10
Between $1 and $49+$10
Between $50 and $74+$15
Between $75 and $99+$20
Between $100 and $149+$35
Between $150 and $199+$50
More than $200+$60

* Member can bring 1 guest at the member pricing; additional guests pay the nonmember price (or for family-oriented events, you could allow member pricing for member and immediate family members).

** It is highly recommended to avoid free events (with the exception of game watches and community service events), if possible. Consider a $5 or $10 member price and indicate that proceeds will support the club’s/network’s scholarship fund and/or local programs.

Note: Promote the fact that memberships start at only $25. Even the $25 BASIC Membership entitles member to discounted member pricing.

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Purdue Alumni Association

President’s Council

John Purdue Club

Patsy J. Mellott

BS College of Health and Human Sciences, 1969
Fishers, IN

Patsy earned a bachelor’s degree in food and nutrition in business from Purdue in 1969, in addition to an MBA in food marketing from Michigan State University in 1970. She retired from Kraft Foods in 2006 after 36 years in corporate food marketing and marketing communications management.

A community volunteer, Patsy serves on the Women’s Fund of Central Indiana Advisory Board and the Purdue College of Health and Human Sciences Dean’s Leadership Council, in addition to the President’s Council Advisory Board. She is a former member of the Health and Human Sciences Alumni Board. Patsy held several offices from 2006 through 2013, including president and treasurer. She serves her community’s Discover Indianapolis Club in Fishers, holding several leadership roles for over 10 years.

Patsy has received several honors, including the Purdue University Nutrition Science Department Hall of Fame recipient in 2009 and the Purdue University College of Health and Human Sciences Distinguished Alumni Award in 2016. She also received the college’s Gold and Black Award in 2016, an honor reserved for donors who have moved the college forward by committing exceptional financial resources.

In addition to endowing two scholarships, the Patsy J. Mellott Scholarship and Patsy J. Mellott HHS Scholarship, she established the Patsy J. Mellott Teaching Innovation Award in the College of Health and Human Sciences in 2013. In 2015, she endowed the Patsy J. Mellott Women’s Tennis Coach Performance Award. She is a lead donor in the Christine M. Ladisch Faculty Leadership Award and the Purdue Women’s Network Virginia C. Meredith Scholarship for the College of Health and Human Sciences.